BOOKRAH

BOOKRAH

UNIDO | Creative Mediterranean

Creative Lebanon is the local chapter of Creative Mediterranean, a UNIDO regional project funded by the European Union with a contribution from the Italian Agency For Development Cooperation.

The project supports clusters from the Southern Mediterranean to create new collections of design products inspired by cultural heritages and combining modern design with ancestral know-how, traditional patterns and local materials.

The project also aims to contribute to inclusive growth by fostering entrepreneurial cooperation in cultural and creative industries through the promotion of promising cluster initiatives. The two clusters supported by the project in Lebanon are the Furniture cluster in Tripoli and the Jewelry cluster in Bourj Hammoud.

Bookrah Collection

Jewelry manufacturing has thrived in the Armenian neighborhood of Bourj Hammoud in Beirut since the 1970’s. The skillful jewelers contributed with their know-how to promoting the area as an artisanal hub. Having important potential, technical skills and cultural background, the Bourj Hammoud cluster benefited from UNIDO’s Creative Lebanon project. The objective of the project is to support the cluster to develop its structure, encourage the involved artisans to produce cultural and creative products, increase their visibility, and, by this, improve their market access.

Bookrah (tomorrow in Arabic) is a collection developed by the jewelry cluster of bourj hammoud that reflects the local cultural heritage, the story of the city, its layers and vibrations, the creativity of its artisans. The lines and stones represent the vibrant streets and people.